Popular culture is my television. My art represents what I have seen so far.
I was looking for a way to express
myself concerning today's materialism and individualism.
I was very interested in the whole customisation
phenomenon; how you can get anything done just for you. What does it tell about people's self image
today if even your credit card can't look like your neighbours one? When we surround ourselves with things
that are and look just the way we want them to, what does it mean? Do we think that by that we can somehow
exist more? To be what we individually are, even more? Is it a new way to use power and control on other people? The consumer society, our very visual culture and the social media demand us to make our identities and personas tangible - to give them a material form. Something you can see and even touch. Our external appearance has to and will represent our inner qualities. ...But it's easy to get expensive stuff. It's not enough anymore when you want to upgrade your status. The popular culture, social media and the celebrity entertainment business offers the perfect surroundings for the new digital age obsessions - the personality cult phenomenon and personal branding.
Today a new competition has started - You have to know who you are and what you want. You have to be a brand.
And you have to do
it better, bigger and faster than anyone else.